pbds 501- how would you use each program to create a newsletter?

The overall layout of the newspaper would be created with InDesign. This program will handle the bulk of the text and manage the graphics that I  import from other programs. Actual pictures taken from my camera would be altered in photoshop and then placed and resized into InDesign. I would use Illustrator to create the logos and custom designs for the newsletter. Photoshop and Illustrator would be used to enhance the overall indesign newsletter composition. Now I am ready to hit the print button!

I first picked this up because I liked the design!

I own a Nintendo Wii system which was "only wireless gameplay" when it first came out. I was in a Gamestop store and saw a well designed box with a smooth looking wired controller and the Wii Logo! If it were not for the great packaging job, I would never have realized that Wii makes more advanced controllers for their system! Many people complained how the original Wii controllers were too simple, so now the more advanced gamers can use these "classic controllers" for all of the Nintendo Wii Games! I also enjoy the great use of white space on the box. The design is very clean. Nintendo sells a lot of these!!!

An Ad from a well branded company!

Hollywood Casino is a well branded company. As many of you know, the company recently opened the first casino in Perryville, Maryland! They have created some of the best tag lines, such as "Hollywood, where the stars shine"; "Hollywood just got this much closer"; "Hollywood, the name says it all"; in addition to the "Rise to Stardom" billboard ad image which is posted below. Gambling is not viewed by all of society as a benevolent activity; yet Hollywood is portrayed in the billboard advertisement as good for all. It does not take into account that many people cannot afford to gamble their hard earned salaries in an attempt to exponentiate to a higher income level. Only very few people walk out as a star (aka. rich) and their billboards and advertisements are deceiving. This is some of the best marketing I have ever seen. It is so effective that gambling passed its legislation in the recent Maryland polls.

2 examples of well designed logos and 2 examples of poorly designed logos!

The 2 well designed logos I chose were FiFa International 2010 World Cup Soccer and Burger King! While the Fifa logo has many colors, it is still very simple and does a nice job creating the image of a soccer player doing a trick! This is a very attractive logo and it moves your eye throughout the design effectively. The Burger King text inside of a hamburger bun is cute. It is one of those logos that you can't forget! They limit their design to just 3 colors! The 2 poorly designed logos I chose were for the NFL team the Cleveland Browns and the NBA team the Portland Trailblazers! The Browns logo is a boring ugly brown helmet (instead of showing the dog pound) and it possibly the worst sports logo I have ever seen! The Portland Trailblazer basketball logo is 10 lines that I can't connect to their concept of a pioneer! The message is not communicated very well!

GOOD

BAD