Hollywood Casino is a well branded company. As many of you know, the company recently opened the first casino in Perryville, Maryland! They have created some of the best tag lines, such as "Hollywood, where the stars shine"; "Hollywood just got this much closer"; "Hollywood, the name says it all"; in addition to the "Rise to Stardom" billboard ad image which is posted below. Gambling is not viewed by all of society as a benevolent activity; yet Hollywood is portrayed in the billboard advertisement as good for all. It does not take into account that many people cannot afford to gamble their hard earned salaries in an attempt to exponentiate to a higher income level. Only very few people walk out as a star (aka. rich) and their billboards and advertisements are deceiving. This is some of the best marketing I have ever seen. It is so effective that gambling passed its legislation in the recent Maryland polls.
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